To promote daily interaction, BOUNZ introduced a gamified feature—Spin the Wheel—within the app. Members could log in daily to spin and win BOUNZ points or vouchers.
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‍Impact:
While overall monthly users declined by 49.42% during the year, revenue from voucher redemptions increased by over 200%. This indicates a highly engaged core user base that transacted at a higher value despite a smaller audience size.

The loyalty platform enabled grocery retailers to better understand customer behavior by tracking bill-level transactions and segmenting users using advanced behavioral models.
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‍Impact:
Over 25% of all bills were captured under the program, converting anonymous buyers into identifiable, loyal customers. With tools like RFM modeling and purchase tracking, partners could deliver personalized promotions—such as special discounts on frequently bought categories—improving customer engagement and repeat visits.

BOUNZ launched a referral program to incentivize user acquisition through word of mouth.
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‍Impact:
The program drove a 708.42% increase in member sign-ups between launch and its conclusion. Even after the program ended, member engagement remained strong. Nearly 13% of referred users made at least one purchase, and these users averaged over 11 transactions in the following months—proving long-term retention beyond the incentive window.